"After almost three decades, we are excited to leverage our intrinsic understanding of the athlete’s
body and fuse it with an aesthetic, an attitude, and a sense of style that is deeply and uniquely
Chinese — yet intended for all."
"Li-Ning is the Chinese leader in athletic apparel and footwear, rooted in the vision of its
founder and namesake, the champion gymnast Mr. Li Ning. He founded the company in 1990 with
simple goal of providing Chinese athletes with a national brand to wear on the world stage
This modest intention has, almost 30 years later, led to the rise of a global sports pioneer
that resides at the forefront of 21st-century design and technology while remaining grounded
its own heritage. Li-Ning explores the tensions between past and future, man and nature,
flexibility and strength. Yet it is ultimately driven by the boundless potential of the
As a world-class gymnast with 106 gold medals, Mr. Li is testament to the possibility of the
human body. His most singular achievements include winning six out of seven gold medals at
Sixth World Cup Gymnastic Competition in 1982, which earned him the nickname ‘The Prince of
In 1984, Mr. Li won three gold medals, two silver, and one bronze to become the most honored
athlete at the 1984 Summer Olympic Games, held in Los Angeles. In 1999, the World Sports
Correspondent Association named him among the ‘World’s Most Excellent Athletes’ of the 20th
century. More recently, Mr. Li lit the torch at the 2008 Summer Olympic Games, held in
"Our brand carries the genes of an athlete" - Li Ning
Innovation is essential to the development of the Li-Ning brand and its products. By driving
perpetual research and development, Li-Ning is able to offer the most forward-thinking products,
experiences, and services across its core product categories: running, basketball, badminton,
A supreme athlete himself, Mr. Li understands the essence of sportsmanship and competition. He
also believes in the power and potential of athletics to change and affect lives. To wit,
Li-Ning’s company mission statement is: 'Let sports light your passion.'
The range will continue to present Li-Ning as a global style symbol. With its contemporary
relevance and street credibility, Li-Ning today addresses an influential new audience of
style-obsessed global youth.
Its authentic Chinese sensibility and commitment to fearless, disruptive design establishes
Li-Ning as a trailblazer in sport-style.
This is a futuristic, global vision of Chinese heritage, informed by the culture of the street
and made possible by the break-through innovations of Li-Ning.
In any given Li-Ning collection, western sportswear silhouettes are contrasted with traditional
details. Classic shapes are articulated in innovative fabrics. Each piece is proudly Chinese yet
designed for an international consumer.
Setting a sharp eye on the global market, Li-Ning established a premium range in 2017.
Showcasing the brand’s heritage,unique Chinese point of view, as well as advanced technologies,
the range has a long-term strategy to introduce the Li-Ning brand to the world in an extremely
manner while continuing to positively affect its domestic business.Focusing on global fashion
the range’s first collection for Autumn / Winter 2018 was shown during New York Fashion Week.
The second range for Spring / Summer 2019 will be shown during Paris Fashion Week on June 21st.
Li Ning remains committed to corporate social responsibility in the design, sourcing,
production, and manufacturing of its products, which meet ZDHC certification standards.
The brand has founded the community training program "Sports For All" and participates in a
vast number of sports and public education projects such as Gymnasium for Schools, all with
the goal of brining sport to disadvantaged regions and marginalized populations.
This also includes Project All-Weather Playground, the brand’s initiative for building and
sustaining playgrounds across China.
Through various programs, Li-Ning trains teenagers in remote villages to become involved in
Lastly, the brand provides coaching to physical education teachers across China to ensure
greater standards of schooling and guidance.