Having participated in multiple Paris Fashion Weeks already, it is Li-Ning’s intention to continue showcasing the brand’s premium collection there in the years to come. Furthering its commitment to the city, in January 2020, Li-Ning announced its alignment with the esteemed museum and cultural hub, The Centre Pompidou, introducing a robust, multi-faceted 3-year patronage partnership.
Intersecting fashion, sport, art and culture, the patronage will see Li-Ning supporting many of The Centre Pompidou’s exciting, multidisciplinary programs, while also utilizing the epic venue’s sprawling, gallery spaces to host and execute runway presentations when applicable.
The partnership launched with the staging of the brand’s Autumn / Winter 2020 runway show — kicking o Li-Ning’s 30th Anniversary year — followed by the sponsorship of two of The Centre Pompidou’s most anticipated exhibitions: “Matisse, Like A Novel” and, appropriately, MOVE, an annual series focusing on live performance, choreography, dance and movement.
This exciting relationship extends into 2021 with this year’s edition of the MOVE festival as well as The Centre Pompidou’s opening of “Women in Abstraction”, an exhibition celebrating and highlighting the contributions of over one hundred female artists in the realm of abstract art. Dynamic in scope, this pioneering new show honors women in the arts, featuring works culled from across the globe dating as far back as the late 19th century through to the 1980s.