Athlete Partnerships

Dwyane Wade

Dwyane Wade, the Hall Of Famer with 3-time Championships and 13-time All-Star team, signed with Li-Ning in 2012 and promoted the Way of Wade Series to show the spirit: Make Your Own Way.
As a dynamic fusion of legacy and innovation, the Way of Wade represents more than a brand—it’s a belief system, a philosophy born from the intersection of Dwyane Wade’s vision and Li-Ning’s core values.

Jimmy Butler

Jimmy Butler signed with Li-Ning in 2020. He was named the Most Improved Player in the 2014-15 season, the Steals Leader in the 2020-21 season, and the Eastern Conference Finals MVP in the 2022-23 season. Jimmy Butler has his own signature sneaker line with Li-Ning, which has enjoyed a strong reputation both at home and abroad for its performance.

D’Angelo Russell

In 2019, D’Angelo Russell joined the Team Wade and became the first player signed to Way of Wade. During the China tour this summer, DLO released his first signature shoe — DLO 1, a fusion of DLO’s creative vision and WOW’s performance-driven design philosophy.

Fred VanVleet

Fred VanVleet signed with Li-Ning in 2020. VanVleet mainly endorses Li-Ning's Speed and Shining series of basketball shoes, known for their excellent launching performance and completeness of his sharp breakthrough skills on the court.

C.J. McCollum

C.J. McCollum signed with Li-Ning in 2017. While having his own signature basketball shoe line with Li-Ning, McCollum also wears the Sonic series of basketball shoes. These series are known for excellent running performances, which complement his long-distance running and agile off-ball movement skills on the court.

Yang Hansen

Yang Hansen signed with Li-Ning in 2023. During his two seasons (2023-2025) with the Qingdao Eagles in the CBA, he earned accolades including the Defensive Player of the Year, All-CBA First Team selection, and All-Star Game starter. Yang primarily endorses Li-Ning's YuShuai series of basketball shoes, known for their balanced performance—a perfect match for his versatile on-court skills.

Egor Dёmin

Egor Dёmin joined Way of Wade in Oct 2025 as a key endorser of signature series. Selected 8th overall in the Draft, his international journey embodies the brand's core philosophy of "Make Your Own Way".

Selemon Barega

2025 Seville Marathon Champion
As a premier long-distance runner from Ethiopia, he has established an all-round partnership with Li-Ning. The FEIDIAN series of Li-Ning and professional track spikes have supported his aggressive and tactical running style in both track and road races.

Samsom Amare

2023 Abu Dhabi Marathon Champion |2024 Shanghai Marathon Champion|2025 Wuxi Marathon Champion
Two-time consecutive African Championships Half Marathon Champion
As the top male marathon runner from Eritrea, he has maintained a long-term partnership with Li-Ning. The FEIDIAN series has further enhanced his tactical running strategy that combines stability and aggressiveness.

Alex Nzioka Matata

2025 Meishan Renshou Half Marathon Champion
Holder of China’s Fastest Half Marathon Time* (*Up to August, 2025)
With eight wins in ten career races, Alex has showcased remarkable consistency, clocking sub-60-minute finishes in seven of those races - a feat powered by the FEIDIAN series.

Ma Long

Spokesperson of Li-Ning
China's first six-gold medalist
Paris 2024, the Men's Team Gold Medal

Sun Yingsha

Spokesperson of Li-Ning
Paris 2024, First Chinese Table Tennis Team Mixed Doubles Gold Medal and the Women's Team Gold Medal.

Wang Chuqin

Spokesperson of Li-Ning
Paris 2024, First Chinese Table Tennis Team Mixed Doubles Gold Medal and the Men's Team Gold Medal.

Wang Manyu

Spokesperson of Li-Ning
Paris 2024, the Women's Team Gold Medal

Chen Meng

Spokesperson of Li-Ning
Paris 2024, the Women's Singles Gold Medal and the Women's Team Gold Medal.

Loh Kean Yew

As the top men’s singles player of the Singapore National Badminton Team, he has maintained a long-term partnership with Li-Ning. Tailored to his fast-paced, explosive and speed-driven playing style, Li-Ning Badminton provides Loh with the AXFORCE series rackets to empower his outstanding performance on the court.

Yuta Watanabe

2022 All England Open Badminton Championships Mixed Doubles Champion
Watanabe officially joined Li-Ning in 2019. Li-Ning’s HALBERTEC series control-type rackets enhance his flexible and versatile rear-court skills, helping him control the rhythm of the game.

Chen Long

World Champion
One of the most outstanding men’s singles Chinese players
Co-hosting the “Li-Ning Chen Long Badminton Singles Open”
Also as a coach of the Chinese National Youth Badminton Team, he provides his abundant experiences and guidances.
Together with Li-Ning, he fuels the growth of Chinese badminton

Anders Skaarup Rasmussen & Kim Astrup

World Champions
As Europe‘s top men’s doubles pair, they have maintained long-term cooperation with Li-Ning.
AXFORCE series offensive rackets assist Rasmussen in powerful strikes, while the HALBERTEC series control-type rackets empower Astrup with both offensive and defensive capabilities to dominate the court.

Bagas Maulana & Leo Rolly Carnando

Leo Rolly Carnando, 2020 Thomas Cup Champion
Bagas Maulana, 2022 All England Open Badminton Championships Men’s Doubles Champion
Li-Ning has long supported the men’s doubles pair, providing them with Li-Ning YT and BLADE MAX badminton shoes to boost their performances on the court.

Tang Chun Man & Tse Ying Suet

This decade-long partnership is Hong Kong, China’s NO.1 pair. In 2025, their competition victory marked Hong Kong, China’s return to the top of the podium after an 11-year gap.

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