Privacy Policy
Privacy Policy
This Privacy Policy describes how https://en.lining.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
1. Security
Personal information provided on the website and online credit card transactions are processed via a secure server using Secure Socket Layer (SSL) encryption. When you see "https" in the address bar, it indicates a secure connection. We also use electronic and administrative safeguards to protect your data, including restricted server access and password-protected systems.
2. Collecting Personal Information
We collect certain information when you visit the Site, interact with it, or make a purchase. This includes:
Device Information
Examples: browser version, IP address, time zone, cookie data, pages/products viewed, search terms, interaction logs.
Purpose: to optimize and analyze site performance.
Source: collected automatically via cookies, web beacons, tags, and pixels.
Disclosure: shared with Shopline (our platform provider).
Order Information
Examples: name, billing/shipping address, payment details, email, phone.
Purpose: to fulfill orders, provide invoices/confirmations, and prevent fraud.
Source: collected directly from you.
Disclosure: shared with Shopline.
Customer Support Info
Purpose: to respond to your inquiries.
Source: collected from you.
3. Minors
We do not knowingly collect personal information from children. If a child has provided us with such data, please contact us to request removal.
4. Sharing Personal Information
We share your Personal Information with service providers (e.g. Shopline) to help us operate the Site and fulfill your orders. We may also share information to comply with laws or protect our legal rights.
5. Behavioural Advertising
We use your information to deliver relevant ads and marketing:
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Google Analytics: Helps analyze customer behavior. Opt-out: https://tools.google.com/dlpage/gaoptout
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Ad Partners: We may share usage data through cookies.
To opt out of targeted ads:
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Digital Advertising Alliance: http://optout.aboutads.info/
6. Using Personal Information
We use your data to process orders, provide services, send updates, and improve your experience. We do not use customer images or personal info in advertising without consent.
7. Legal Basis (GDPR)
If you reside in the EEA, we process your data under lawful bases such as consent, contract fulfillment, and legal obligations.
8. Retention
We retain your information as long as necessary to fulfill the purposes outlined or until you request deletion.
9. Automated Decision-Making
We do not engage in fully automated decisions that significantly affect users. Shopline may use limited automation for fraud prevention.
10. Selling Personal Information
We do not sell your personal information.
11. Your Rights (GDPR/CCPA)
You may request access, correction, portability, or deletion of your personal data. Contact us at: intl@li-ning.com.cn
If you're in the EEA or California, you can designate an agent to submit these requests.
12. Cookies
We use cookies to improve functionality, analyze site usage, and support advertising. You can manage cookies in your browser settings or via http://www.allaboutcookies.org.
Cookies we use include those for:
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Cart & checkout
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Customer login
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Analytics (e.g., _shopline_s, _shopline_sa_t)
Most cookies expire within 30 minutes to two years. Blocking cookies may affect your experience.
13. Do Not Track
We do not alter our data collection in response to Do Not Track signals.
14. Changes
We may revise this policy occasionally to reflect updates in practices or legal requirements.
15. Contact
If you have questions or complaints, contact us at: intl@li-ning.com.cn
Last updated: 2025.07.11